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Entries in leads (2)

Sunday
Mar042012

Voice Broadcasting Leads

Effective Voicebroadcasting Lead Gen

Voice broadcasting leads are lists of prospective customers derived from the mass broadcast of a marketing, promotional, or informative audio campaign. Voice broadcasting is one of the most popular marketing or sales campaigns today that most businesses employ on a large or even small scale perspective. As the term implies, marketing or audio messages are broadcast to a large number of target consumers either via telephone or mass media. The latter is rarely used since it is a very expensive alternative. Telephone voice broadcasting geared towards generation of leads or eventual sales and revenue is commonly termed as telemarketing.

 

How Does Lead Generation Using Voice Broadcasting Work

As mentioned above, mass media voice broadcasting is a more expensive alternative. Hence, the following discussions will be limited to generating voice broadcasting leads via the telephone.

  • A business or company primarily obtains a huge list of telephone numbers or a client database containing contact numbers, and any other information. Most often, such list has been a product of its previous marketing or lead generation campaigns, or, they must have been purchased from a lead generation company.
  • Lead generation involving voice broadcasting requires the business to create pre-recorded voice messages that shall be used when the telephone list or database are to be called. There are also instances that these messages are inserted as audio advertisements whenever a customer or client calls the business’ or other companies’ customer service hotline. But both methods will entail costs to a business as telemarketing or advertisement costs.
  • The manner of soliciting voice broadcasting leads can be done in two ways; via cold calling or proactive approach and the warm calling or reactive approach. In cold calling, the company initiates the call and information solicitation through telemarketers or the pre-recorded voice messages and the person being called does not expect said call. On the other hand, warm calling is a result of the prospective clients’ need, curiosity, request for information, or a response to the voice broadcast. In most instances, the latter method will likely bring a sale or revenue.

 

Benefits of Generating Voice Broadcasting Leads

Voice broadcasting or telemarketing has been one of the most effective and popular lead generation techniques employed by businesses today. And just like any other type of leads, they have their own set of benefits to the company or business.

  • The capacity to target a larger audience or market. The word “broadcast” itself has an explicit meaning of being able to target hundreds if not thousands of potential customers or leads. Since voice broadcasting is aided by the latest communication technologies, the solicitation of information, consumer preferences, and sales or marketing leads is faster and efficient. Time and resources spent per single contact is relatively less; therefore, larger number of contacts can be accommodated by a certain amount of time and resource.
  • Voice broadcasting leads augment sales and revenues. We must not fail to mention that the primary purpose of generating leads via voice broadcasting is still to augment or maintain the business or sales revenues enjoyed by the company.
  • Faster Lead Response Rate. On the pre-recorded messages used in voice broadcasting or telemarketing, already incorporated are response steps or methods that a prospective client may do to take advantage of a certain marketing promo, campaign, or perhaps, inclusion to a certain program.
  • It maintains marketing message consistency. Lead generation done personally or face-to-face will require the marketing or selling individual to explain or provide information orally. Chances are; information relayed to one lead may be slightly distinct to information that will be relayed to others. With the aid of pre-recorded voice messages, consistency of the information accorded to the leads are uniform and consistent.

 

Get with the Pros who really know how to generate quality, targeted, and low cost leads through voice broadcasting..

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Saturday
Feb252012

Lead Generation

Lead Generation for Sales

In the field of business and marketing, lead generation is one fundamental aspect or requirement. It is the process of creating a list or database of leads of those who can be considered potential clients or customers of a business’ products and services. Leads simply mean the business’ prospective or potential customers. And just like production, advertising, and any other marketing efforts, generating leads is a continuous process.

The Essential Elements of Leads

With the numerous methods on lead generation listed below, anyone might be tempted to just list all names and contacts he or she wants to become part of the database. Although more leads are better, there are essential elements of a lead for that prospect to be considered as a quality or viable one; the lead should be willing, able, and be qualified to buy your product or service.

-          Willingness to buy. The lead or prospective customer should be willing to buy your product. Such willingness may be a result of the prospect’s wants or needs. Without such desire, there are no actual sales or revenues expected.

-          Ability to buy. Another essential element or quality of the prospective customer is its ability to buy. Most of the time, this is related with the prospect’s economic or income capacities. In marketing, the company has to establish and get to know its intended customer’s profile, segment, etc. When you are selling insurance or real estate, perhaps, you would rather consider the high-earning individuals as your leads.

-          Qualified to buy. Certain products and services are only offered and made available to certain groups of customers, in short, they are regulated. Medical equipment or highly potent drugs for example are only made available for those who have the required doctor’s approval, prescription, etc.

Benefits of Lead Generation

The inherent benefits of generating leads are somewhat obvious, but the following list should provide a full perspective.

-          Sales generation and augmentation. Leads or prospects generated are essential for the continuance of business or the enjoyment of projected sales or revenues coming into the business. This active marketing approach also aids in increasing the volume or sales by tapping all possible clients or customers. Other relative benefits include; the increase in ROI, productivity, etc.

 

-          Determination of production and marketing costs. Lead generation is tantamount to the determination of a product or service’s corresponding demand. Hence, when the total expected demand is determined, the company would be able to make production and costs estimates in advance.

 

-          It is a chance to examine the market. Understanding the profile, the wants, and the capacities of the leads is a form of studying the product or service’s market. Based on said study, the company will be able to enhance or change product specifications based on the resulting market preferences. On the other hand, this will also become an opportunity for buyers or customers to inquire about the product details and request for certain features or changes with regard to the product or services being offered.

 

Common Methods of Generating Leads

There are several methods of lead generation. Among the most ideal and common ones used by businesses today include the following:

 

-          Mail or e-mail solicitations, surveys, or memberships.

-          Telemarketing or via the telephone

-          Seminars, conventions, and trade shows

-          House to house surveys

-          Marketing promotions

-          Mass media promotions or advertisements

-          Customer referrals

-          Internet marketing and social networking

-          Etc.

Contact Lava Leads now to get a customized Lead Generation Campaign started for your organization!

866-663-6369

sales@lavaleads.com